‘Captivity’ Controversy Explodes To New Level: MPAA Slaps Sanctions On, Ratings Process Suspended

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Filed under: Horror, Lionsgate Films, Celebrities and Controversy, Distribution, Newsstand
Okay, here’s the backstory — Lionsgate partner After Dark Films has been generating some serious ‘word of mouth’ advertising for its upcoming film Captivity over the past couple of months by putting up controversial billboards and taxi tops in L.A. and New York, even after they were rejected by the MPAA. The offending ads featured star Elisha Cuthbert being tortured in four-frame storyboards, and each frame had one of the following captions: “abduction,” “confinement,” “torture,” and “termination.” Lionsgate was no doubt smiling as people everywhere expressed outrage and sites like ours wrote the word Captivity over and over and over again. Well, now the empire has struck back — the MPAA has suspended Captivity’s ratings process and slapped After Dark Films with a sanction — something Variety is calling “unprecedented.”
Never before has the MPAA done what they’ve done in this […]

Published by Ryan Stewart
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